Enhance Your Value Proposition
Posted by David Bennett Mon, 05 Jun 2006 17:07:00 GMT
Enhance your value proposition
1. Brainstorm with Your Colleagues
Review your marketing material and what you say to customers to try to get their attention. If you’re not talking about tangible results, keep asking each other, "So what?" So what if it’s an efficient system? So what if we have a lot of listings? So what if our service is high quality? By asking this question over and over again, you’ll get much closer to the real value you bring to customers.
2. Talk to Your Customers
2. Talk to Your Customers
Your existing customers are your best resource to find out what value you bring. Tell your customer you need help understanding the real value of your offering and you’d like a chance to learn their perspective. Most people are scared to ask their customers about this. If you are willing to try it, what you will learn can be a real eye-opener. What your customers have to say can not only change your value proposition, but it also can change your offerings and self-perception.
Don’t let another day go by with a weak value proposition. A strong one literally opens the doors for you, while a weak one keeps you on the outside.
Don’t let another day go by with a weak value proposition. A strong one literally opens the doors for you, while a weak one keeps you on the outside.