Other Research - Consumer Pet Peeves on the Internet
Posted by David Bennett Wed, 07 Jun 2006 14:27:00 GMT
According to a survey conducted by Hostway Corporation, a provider of web hosting services, consumers shared the following pet peeves:
- 93% said pop-up ads are either annoying or extremely annoying
- 89% are bothered by the need to download and install additional software
- 83% resent registration log-on pages that block access to online content
- 70% say they will not return to a website after encountering one of these pet peeves
Customers are warning, "You are going to lose my business if your website experience is annoying." The overwhelming majority of consumers will avoid a website that requires up-front registration.