Be Unique
Posted by David Bennett Fri, 09 Jun 2006 18:55:00 GMT
Be Unique. If there is nothing that differentiates you from your competition you become common. Webster defines the word common as, "ordinary or not special" and the only way consumers select one common service over another is price.
Take inventory of your skills, experience and knowledge. Are you a specialist in some geographical area or type of property? Are you an expert in IRS Code Section 1031 exchanges or first-time homebuyers? These and other differentiators can make you unique and valuable to a select group of clients.