Internet research
Posted by David Bennett Wed, 14 Jun 2006 17:35:00 GMT
On the Internet, you can set up surveys on your website to gauge what consumers think. If you do not have a website, go to websites that aggregate customer experiences and reviews, like Homethinking.com and others to see what consumers say when they rate agents.
One company set up a discussion list at Topica.com. The results were excellent. Their users had a place in which to share their problems and solutions. And the company had a place where they could listen to their customers and REALLY find out what they wanted. But even without a listserv, there are still many places online where you can listen in to what your customers are saying, thinking and feeling.