REALTOR Value Proposition

Activities in Selling a Home

Posted by David Bennett Sat, 17 Jun 2006 16:36:00 GMT

• Understands the market and how current activity affects a specific property
• Researches your property in the public records, MLS and other resources
• Researches data on nearby homes that have sold (or failed to sell) recently
• Creates a comparative market analysis
• Prepares a property profile
• Validates the accuracy of the information in the property profile.

• Analyzes the needs and goals of the sellers
• Prepares and delivers a pre-listing package
• Determines the pricing strategy with the sellers
• Provides a seller’s net sheet
• Advises on information regarding local customs and regulations
• Educates the sellers on the home selling process
• Provides broker representation disclosure
• Obtains property disclosure form is completed
• Educates sellers on forms of brokerage relationships and how real estate professionals cooperate
• Provide seller with all transaction documents

• Tours the property from the buyer’s standpoint. 
• Establishes a marketing plan
• Advises on how to prepare and stage the home for the market
• Arranges for signs
• Arranges for the lockbox
• Sets up showing procedures
• Advises on home warranty coverage
• Takes or arranges for photographs
• Enters property information and photographs in the multiple listing services
• Arranges for Internet listing displays
• Arranges for a virtual tour
• Adds virtual tour links to the MLS and other websites
• Provides features of the home sheets
• Arranges for flyers and marketing materials
• Arranges for an office tour
• Arranges for a broker’s open house
• Develops a targeted marketing campaign that maximizes the home’s value.
• Sends just listed mailings or makes just listed calls
• Holds open houses
• Provides feedback from showings
• Advises on price changes
• Updates the MLS and websites

• Develops a buyer prospect list
• Responds to calls, email, Internet requests for showings or information
• Follows up on buyer leads
• Screens out unqualified buyers
• Sets buyer appointments
• Provides appropriate disclosure forms.
• Ensures buyer obtains pre-approval for financing
• Shows the property to qualified buyers
• Evaluate offers

• Negotiates the purchase contract
•  Helps you write a legally binding, win-win agreement that will be more likely to make it through the process.
• Alerts you to potential risks
• Provides an estimate of the closing costs   

• Educates the seller about the closing process
• Establish contract to closing file (may be electronic)
• Establish communication with all parties
• Advise all parties on timetable to closing
• Ensures disclosures required by law are completed
• Assists in selection of service providers
• Initiates the title/closing process
• Coordinates with home inspector
• Advise on repairs
• Assist with appraisals
• Coordinates with the lender and maintains close contact
• Coordinate all aspects of closing process
• Protect and negotiate for the seller’s interest during this phase
• Provide moving and relocation information
• Schedule the closing
• Confirm the distribution authorization
• Review the closing paperwork (HUD-1)
• Attend the closing

·         Maintain archive copy of file