Posted by David Bennett
Wed, 07 Jun 2006 14:17:00 GMT
In the Internet buyer research done by the California Association of Realtors, consumers reported on their level of satisfaction with various aspects of the home buying process. These ratings are on a scale of 1 to 5 with 5 being "Most Satisifed" and 1 being "Least Satisifed"
- Information on neighborhoods, schools, crime, etc.
- 4.73 - Internet buyers
- 4.23 - Traditional buyers
- Understanding the home buying process
- 4.62 - Internet buyers
- 4.28 - Traditional buyers
- Your real estate agent’s negotiating skills
- 4.57 - Internet buyers
- 4.16 - Traditional buyers
- Your real estate agent’s assistance in searching for a home
- 4.72 - Internet buyers
- 4.10 - Traditional buyers
- How well your real estate agent kept you informed
- 4.64 - Internet buyers
- 3.93 - Traditional buyers
- Overall process of finding a home
- 4.82 - Internet buyers
- 4.13 - Traditional buyers
- Value recieved for what you paid your real estate agent
- 4.11 - Internet buyers
- 4.18 - Traditional buyers
- Overall satisfaction with your real estate agent
- 4.88 - Internet buyers
- 4.31 - Traditional buyers
Posted in What satisifes buyers, Consumer Research, Other Research
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Posted by David Bennett
Mon, 05 Jun 2006 16:11:00 GMT
Buyers were generally very satisified with the skills and expertise of their agent. The following shows the skills and expertise that buyers indicated they were very satisifed:
85% said knowledge of the purchase process
82% said knowledge of the real estate market
80% said people skills
80% said responsiveness
80% said knowledge of the local area
79% said communication skills
72% said skills with technology
70% said negotiation skills
Posted in NAR Research, Consumer Research, What satisifes buyers
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Posted by David Bennett
Mon, 05 Jun 2006 15:59:00 GMT
Most buyers have very specific expectations of their real estate professional. First time buyers, along with repeat buyers, ranked help with finding the right home as the most important expectation of their agent. There also was not much difference between first-time and repeat buyers regarding their desire for help with price negotiations and help with paperwork. Repeat buyers were more likely to want assistance in determining what comparable homes sell for, while first-time buyers want their agent to help them determine how much they can afford to spend on a home.
59% want help finding the right home to purchase
10% want help with price negotiations
10% want help with paperwork
9% want help determining what comparable homes sell for
5% want help determining how much the buyer can afford to spend on a home
3% want help finding and arranging for financing
1% want help finding renters for the buyer’s property
Posted in What satisifes buyers, Consumer Research, NAR Research
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