Posted by David Bennett
Mon, 05 Jun 2006 15:09:00 GMT
In the 2005 Profile of Home Buyers and Sellers, buyers said the following are the most important factors in choosing an agent to assist in the purchase of a home:
41% said the reputation of the real estate agent was the most important factor.
24% said the agent’s knowledge of the neighborhood was the most important factor.
7% said the agent’s association with a particular firm was the most important factor.
4% said professional designations held by the agent was the most important factor.
24% named a variety of other factors.

Posted in NAR Research, Factors in Choosing an Agent, Consumer Research
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Posted by David Bennett
Mon, 05 Jun 2006 15:28:00 GMT
In the 2005 Profile of Home Buyers and Sellers, sellers said the following are the most important factors in choosing an agent to assist them to sell their home:
57% said the reputation of the real estate agent was the most important factor.
17% said the agent’s knowledge of the neighborhood was the most important factor.
6% said the agent’s association with a particular firm was the most important factor.
3% said professional designations held by the agent was the most important factor.
17% named a variety of other factors.
Posted in Factors in Choosing an Agent, Consumer Research, NAR Research
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