Provide value no one else offers
Posted by David Bennett Sat, 17 Jun 2006 17:06:00 GMT
It is important to stand out from the crowd. Any of the 3000 other agents in this area can hand over a list of tasks they will perform. What is key is that you tell your buyers and sellers what you do that is different from anyone else. Here are some examples:
· Before you go on the listing presentation, do complete research on the property from A –Z. If you know more about the property than the seller does, you will be sure to impress them.
· Offer a free appraisal or home inspection of the property before it goes on the market.
· Give guarantees that the seller will net what they want in the sale.
· Give your sellers a complete seller’s guide which explains the entire process from start to finish.
· Give your customers sample forms they will need to complete, a list of service providers that will be involved in the process and similar helpful contacts.
· Give buyers should not only receive a buyer’s guide similar to the one seller’s get, but include a kit that has everything they’ll need to be an integral part of the process including a local map, compass, inexpensive digital camera, and even an email address and service that gives them the capability to receive faxes or messages from on their home computer.
Offers benefits no other agent does, so if a client wants to work with you they must pay what I ask
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