Posted by David Bennett
Mon, 05 Jun 2006 15:16:00 GMT
The NATIONAL ASSOCIATION OF REALTORS periodically surveys homebuyers and seller to gather detailed information on the home buying and selling process. These surveys provide helpful information on the role of real estate professionals in the home sales transactions. The 2005 NATIONAL ASSOCIATION OF REALTORS Profile of Home Buyers and Sellers provides insights into what buyers and sellers’ expectations are and what they value with regard to the services real estate professionals provide.
Posted in Consumer Research, NAR Research
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Posted by David Bennett
Mon, 05 Jun 2006 15:09:00 GMT
In the 2005 Profile of Home Buyers and Sellers, buyers said the following are the most important factors in choosing an agent to assist in the purchase of a home:
41% said the reputation of the real estate agent was the most important factor.
24% said the agent’s knowledge of the neighborhood was the most important factor.
7% said the agent’s association with a particular firm was the most important factor.
4% said professional designations held by the agent was the most important factor.
24% named a variety of other factors.
Posted in NAR Research, Factors in Choosing an Agent, Consumer Research
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Posted by David Bennett
Mon, 05 Jun 2006 15:28:00 GMT
In the 2005 Profile of Home Buyers and Sellers, sellers said the following are the most important factors in choosing an agent to assist them to sell their home:
57% said the reputation of the real estate agent was the most important factor.
17% said the agent’s knowledge of the neighborhood was the most important factor.
6% said the agent’s association with a particular firm was the most important factor.
3% said professional designations held by the agent was the most important factor.
17% named a variety of other factors.
Posted in Factors in Choosing an Agent, Consumer Research, NAR Research
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Posted by David Bennett
Mon, 05 Jun 2006 16:06:00 GMT
There are many qualities that buyers want their agent to possess. The following are the qualities they ranked as very important for an agent to possess:
94% said knowledge of the purchase process
93% said responsiveness
92% said knowledge of the real estate market
82% said communication skills
82% said negotiation skills
80% said people skills
79% said knowledge of the local area
40% said skills with technology
Posted in Agent Qualities, Consumer Research, NAR Research
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Posted by David Bennett
Mon, 05 Jun 2006 16:11:00 GMT
Buyers were generally very satisified with the skills and expertise of their agent. The following shows the skills and expertise that buyers indicated they were very satisifed:
85% said knowledge of the purchase process
82% said knowledge of the real estate market
80% said people skills
80% said responsiveness
80% said knowledge of the local area
79% said communication skills
72% said skills with technology
70% said negotiation skills
Posted in NAR Research, Consumer Research, What satisifes buyers
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