Posted by David Bennett
Wed, 07 Jun 2006 14:39:00 GMT
A recent survey conducts for a large firm on the west coast reports the following findings on the most important reasons consumers visit real estate web sites:
89% - Looking at property photos
85% - Property search
77% - Mapping a property
31% - Financing information
29% - Finding an agent
11% - Career information
The survey also found about 91 percent of respondents said they most enjoyed using the Internet for their home search because "it saves time," while 45 percent said "it empowers you in the transaction."
Posted in Other Research, Reasons to visit websites, Consumer Research
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Posted by David Bennett
Wed, 07 Jun 2006 13:45:00 GMT
Among those consumers surveyed who did not use a Realtor to assist them in home buying or selling, the following were considering the most challenging aspects of the real estate transaction:
- 16% - Preparing for and conducting the closing
- 15% - Understanding the contract
- 12% - Disclosures
- 8% - Determining price
- 7% - Negotiations
- 6% - Showing or Viewing Properties
- 4% - Marketing
Posted in Research, Challenges of not using a Realtor, Consumer Research
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Posted by David Bennett
Wed, 07 Jun 2006 13:51:00 GMT
Consumers ranked the following services provided by Realtors as being most important to them:
- 55% - Assistance in ensuring laws and regulations are followed
- 52% - Representing them during the transaction
- 52% - Protecting them from potential problems
- 49% - Assistance in marketing their home or in finding a home
- 46% - Providing information on the buying or selling process
- 36% - Negotiating the best price and terms of sale
- 35% - Setting the price for the sale (sellers) and determining what is affordable (buyers)
Posted in Research, Most Important Services, Consumer Research
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Posted by David Bennett
Wed, 07 Jun 2006 13:29:00 GMT
- Most people find Realtors to be honest but they want full disclosure at every step of the process.
- Quality of service:
- 29% said they received high quality service
- 61% said they received average quality service
- 10% said they received poor quality service
- When consumers were asked to consider that real estate transaction is a complicated process involving legal issues, pricing and negotiations, 70% said they believe it is good to have a professional at their side.
- Among those who had used a Realtor to buy or sell a home, 65.2% said their services met or exceeded their expectations. However 20% said their expectations were not met.
- The consumers surveyed said they value a Realtor’s expertise in legal and contractual issues and in their ability to protect their customers in most situations.
Posted in Research, How consumers rate quality and service, Consumer Research
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Posted by David Bennett
Mon, 05 Jun 2006 17:45:00 GMT
Research is the first step towards creating a value proposition
The elements necessary to begin the process are:
- recognize who your customers are;
- understand their expectations of you;
- understand how they measure those expectations;
- understand how you’re doing against the expectations; and
- understand what you’re doing to improve each and every day.
And the key to understanding is knowledge. It’s not about making assumptions about what your clients want, but it’s about listening to your clients, interviewing them and being assured that you are dealing with the facts.
The more specific and targeted your value proposition, the better. A successfully tested and proven value proposition is essential to open more doors and close more sales.
A complete value proposition includes:
- agreement on customer needs and interests
- determination of the services provided
- connection (sales and marketing channels)
- delivery systems
- determine what parts you provide and what parts partners provide
Posted in Research, Consumer Research
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